Let's Talk Labels January 12, 2025Claire Goodliff As women, we’re often handed labels like badges of honour—or, let’s face it, like shackles. Society loves to categorise us, to place us neatly in a box that doesn’t account...
Trying Something New: How to Make Your First Step Into a New Exercise Less Scary January 05, 2025Claire Goodliff It's a New Year, and whilst that can come with an unnecessary amount of pressure, it also presents the opportunity to press reset and level up. It's a natural time...
AJ Activewear x Newcastle Dog & Cat Shelter: Pawsitive Strides 🐕🐈 October 10, 2024Claire Goodliff We believe that confidence goes beyond just what you wear. It’s about how you feel, how you connect with others, and how you give back. That's why we’re thrilled to...
Incredible Benefits of Walking for Women October 06, 2024Claire Goodliff Walking is one of the most underrated yet powerful forms of exercise, perfect for women of all ages and fitness levels. It’s simple, doesn’t require any fancy gear, and it’s...
The Power of Community. September 22, 2024Claire Goodliff The Power of Community: How Working Out with Friends Can Help You Stay Consistent.There’s something pretty special about working out with your friends. It’s more than just having a good...
We Need You - We are hiring July 23, 2024Debra De Luen Position: Activewear Fit Model Number of Roles Available: 2 in each location.Location: Within 30 minutes of Washington, Tyne and Wear or/and Leicester City Centre. We require two women in each...
Gut Feelings June 30, 2024Claire Goodliff 5 Ways to Boost Your Gut Health Hello lovely ladies! 🌟 If you're starting to think more about your overall well-being, you're not alone. As we go through various life...
Breast Cancer and Me - Meet the Real women of Amazing Jane October 26, 2023Debra De Luen We hear so many amazing stories from our customers about how they've overcome breast cancer, details about their current journey, and how it's affected women close to them. Meet Hayley...
Let's Talk Tummy Control October 11, 2023Debra De Luen Fitness and fashion often go hand in hand. Both fitness and fashion help you look good, but it's also about feeling good. It's about your inner confidence shining through when you...
How Menopause Can Impact Women's Confidence September 26, 2023Claire Goodliff There's been a surge in talk and awareness of menopause, and we're here for it all! We've got peri and post in our office, so its a daily topic of conversation....
Why We Love Leggings! September 20, 2023Debra De Luen Do you love leggings? Leggings - what's not to love! The last few years have brought about an unprecedented change in how women dress. The work from home/lockdown period...
Who We Are & What We Do June 09, 2023Debra De Luen WHO WE ARE Meet Deb (right) & Claire (left), creators of Amazing Jane, a brand creating active wear for women’s changing bodies. WHAT WE DO We understand that as...